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Harkaway N. The Blind Giant How to Survive in the Digital Age

How to Fix the Future: Staying Human in Digital Age


In How to Fix the Future, Andrew Keen combines his experiences in Silicon Valley with extensive interviews and analysis to identify the strategies we need in order to...

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Steve Sammartino The Great Fragmentation. And Why the Future of Business is Small


Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats. Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in todays digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. Examine how the digital era has altered where we work, how we work, where we live and what we do Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy Understand that the social media and collecting friends is just the tip of the iceberg in a digital business environment Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.

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Josie Ahlquist Going Digital in Student Leadership. New Directions for Leadership, Number 153


Educators, do you want to be better prepared for the unique opportunities and challenges inherent in this digital age? This volume covers topics such as: How technology has impacted leadership development, both in traditional leadership development models and by advancements in digital tools, platforms, and devices The intersections of student leadership development, leadership identity, and social media A model for exploring and teaching digital citizenship across P-20 curriculums Preparing practitioners to support and educate students in the complex spaces of activism in the digital age The influence of technology and digital tools in defining and developing relevant skills in student leaders An expanded mindset for career and professional development in the digital workplace. This volume include timely discussions on technology trends and tools and how leadership educators need to integrate digital tools into their practice, pedagogy, and curriculum. It explores the complex intersections of leadership in the digital age, both for students learning to lead and the educators guiding their learning and development. The Jossey-Bass quarterly report series New Directions for Student Leadership explores leadership concepts and pedagogical topics of interest to high school and college leadership educators. Issues are grounded in scholarship and feature practical applications and best practices in youth and adult leadership education.

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Todd Hewlin Goliaths Revenge. How Established Companies Turn the Tables on Digital Disruptors


Harness your company’s incumbent advantages to win the digital disruption game Goliath’s Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Learn the six new rules that separate winners from losers in the age of digital disruption Prioritize your innovation investments to rebuild your competitive moat Employ smart cannibalization to defend your core business Deliver step-change customer outcomes to grow into adjacent markets Reframe your purpose and make talent the centerpiece of your digital innovation strategy Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.

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Anthony Stevens Chasing Digital. A Playbook for the New Economy


Learn how to succeed in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They’re loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of transformation: developing a considered strategy, growing a conducive culture and building a receptive organisational design; to building core digital capabilities: taking advantage of data, harnessing artificial intelligence and embracing appropriate platforms; to adapting the accelerators of change: navigating board expectations, mitigating potential roadblocks and making the right investments, this playbook will give you the tools and mindsets needed to not only survive but to thrive and leave a legacy for future leaders. Integrate technology into your business strategy and culture Prioritise and manage your company’s digital transition Create opportunities for fast and intentional digital growth Learn how to minimise friction with stakeholders Cut through the jargon and hype, and focus on what is critical to undertaking a truly successful, company-wide, digital transformation. In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business. Embrace the chase.

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Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business


Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Webers insights how to navigate this new landscape to fully maximize their business opportunities.» -Mark Fuller, Chairman, Monitor Group «Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril.» -George F. Colony, CEO, Forrester Research, Inc. «Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them.» -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. «Wheres the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived.» -Jeff Taylor, CEO, Eons and Founder of Monster.com «Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas.» -Steve Harris, Vice President, Global Communications, General Motors Corporation «As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand.» -Nicholas Negroponte, Chairman, One Laptop per Child

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William Fawcett How to Survive in Anaesthesia


Anaesthesia can be daunting for the novice – not least because they often begin working singlehandedly within a few weeks. How to Survive in Anaesthesia is a pocket sized book written by 3 authors who have nearly 90 years experience of anaesthesia between them. It covers basic aspects of airway and fluid management and equipment, followed by common emergencies. Finally it tackles all the common surgical specialties step by step. It is always practical, ever contemporary, frequently amusing. It provides safe and practical advice to not only help novices survive those first few months – but to enjoy them too. How to Survive in Anaesthesia was written to answer the questions that newly qualified anaesthetists need answers to but may be too embarrassed to ask. Through three editions its popularity has gathered momentum across the globe. Now the fourth edition has been revised and updated, responding to changes in practice and new requirements. New features for this edition include: A new introduction on the theatre environment A new chapter on local anaesthetic toxicity The latest guidelines on intravenous fluids Updated information on airway procedures and equipment Written in an easy, humorous style by leading anaesthetists who have over 90 years’ experience between them, this book is the junior anaesthetist’s gateway to sound authoritative advice on how to perform anaesthetics in real life. It will inspire confidence in any new doctor starting in the specialty.

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Christian Bernard How to become sexier in adulthood. Sexual attraction in adulthood


According to sexologists, the closer a woman to mature age, the more sexual it becomes. At this time, her sexual activity is at the highest level. Do not be discouraged that it is already at an age. The best start talking with men. And, how often you communicate, the better it will be for you.

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Andrew Dubber Radio in the Digital Age


Radio’s influence can be found in almost every corner of new media. Radio in the Digital Age assesses a medium that has not only survived the challenges of a new technological age but indeed has extended its reach. This is not a book about digital radio, but rather about the medium of radio in its many analogue and digital forms in an age characterised by digital technologies. The context of the digital age reveals new insights about the nature of radio. In this important addition to the world of radio scholarship, Dubber provides a theoretical framework for understanding the medium – allowing for complexity and contradiction, while avoiding essentialism and technological determinism. Introducing radio as a series of practices and phenomena that can be understood through a range of discursive categories, this book explores the relationships between radio, music, politics, storytelling and society in a new and thoughtful way. This book will make essential reading for students of media, communication, broadcasting and the digital industries. It offers a timely and comprehensive introduction for anyone who wishes to understand the role of radio in today’s media landscape.

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E. Carne Bryan Connections for the Digital Age. Multimedia Communications Mobile, Nomadic and Fixed Devices


Explores and analyzes past and current technologies and trends in multimedia communication Digital natives—those persons born in the digital age—have an ever-widening range of wireless-enabled devices at their disposal. They are the drivers of multimedia communications, continually seeking out the technologies and distribution channels that best match their needs. This book outlines the changes in telecommunications that are occurring to meet these needs. It addresses the continually increasing requirement to provide connections that make the electronic encounter as natural and convenient as possible, exploring the vast assortment of devices that exist as part of everyday living for digital natives. Featuring precise diagrams and tables to illustrate the evolving environment, the book begins by describing the competitive interactions of telephone, cable TV, and cellular mobile companies in providing services and content. It outlines the creation of digital multimedia streams and how they are transported, explains what multimedia connections are available, and summarizes the activities of competitors while providing an overview of their markets and customer statistics. This book uniquely covers wireline, optical fiber, cable, and wireless access methods, explaining the coding required to create digital streams. It combines ethernet with provider bridging and multi-protocol label switching and highlights the necessity to serve legacy streams. In addition, the book addresses controversial issue: will incumbent communications providers ever overtake Internet as the chief source of digital feeds and popular contents? Featuring extensive references and a glossary of multimedia terms, Connections for the Digital Age is written for digital natives and other persons with an interest in multimedia communications; industrial, commercial, and financial managers; engineers; software professionals and Internet specialists; and students at technical schools and universities.

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E. Carne Bryan Connections for the Digital Age. Multimedia Communications Mobile, Nomadic and Fixed Devices


Explores and analyzes past and current technologies and trends in multimedia communication Digital natives—those persons born in the digital age—have an ever-widening range of wireless-enabled devices at their disposal. They are the drivers of multimedia communications, continually seeking out the technologies and distribution channels that best match their needs. This book outlines the changes in telecommunications that are occurring to meet these needs. It addresses the continually increasing requirement to provide connections that make the electronic encounter as natural and convenient as possible, exploring the vast assortment of devices that exist as part of everyday living for digital natives. Featuring precise diagrams and tables to illustrate the evolving environment, the book begins by describing the competitive interactions of telephone, cable TV, and cellular mobile companies in providing services and content. It outlines the creation of digital multimedia streams and how they are transported, explains what multimedia connections are available, and summarizes the activities of competitors while providing an overview of their markets and customer statistics. This book uniquely covers wireline, optical fiber, cable, and wireless access methods, explaining the coding required to create digital streams. It combines ethernet with provider bridging and multi-protocol label switching and highlights the necessity to serve legacy streams. In addition, the book addresses controversial issue: will incumbent communications providers ever overtake Internet as the chief source of digital feeds and popular contents? Featuring extensive references and a glossary of multimedia terms, Connections for the Digital Age is written for digital natives and other persons with an interest in multimedia communications; industrial, commercial, and financial managers; engineers; software professionals and Internet specialists; and students at technical schools and universities.

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Allan Stuart Digital War Reporting


Digital War Reporting examines war reporting in a digital age. It shows how new technologies open up innovative ways for journalists to convey the horrors of warfare while, at the same time, creating opportunities for propaganda, censorship and control. Topics discussed include: How is the role of the war reporter evolving as digital technologies become ever more prominent? What is the rhetoric of war in digital journalism? How does an emphasis on liveness, immediacy or realness shape public perceptions of the nature of warfare itself? Is technology widening the gap between us and them, or are new kinds of empathy being established with distant others as time, space and place are effectively compressed? A key focus is journalists use of digital imagery, real-time video and audio reports, multimedia databases – as well as satellites, broadband, podcasting, and mobile telephones – in the reporting of a range of wars, conflicts and crises. The examples analysed range from 24-hour television news coverage of the Persian Gulf War, the first internet war in Kosovo, digital photography, from September 11 to Abu Ghraib, and bloggers in Iraq, including journalists, soldiers and ordinary citizens. Digital War Reporting is required reading for students, researchers and journalists.

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JoAnn Sciarrino The Strategic Digital Media Entrepreneur


A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

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Marius Leibold Digital Rebirth. How Smart Companies Recreate Themselves in the Era


Digital Rebirth transcends digital transformation. It involves a revolutionary reinventing of the purpose, nature and processes of a company, with accompanying digital business and technological platforms. This book presents a clear framework for practical digital rebirth of companies, contrasting it to prevalent «digital transformation» approaches. Aimed at large and medium-sized companies, as well as their subcontractors and service providers, but also at budding entrepreneurs, it should be read and used by company boards, executives, managers, startup leaders and business consultants.. – In every section of the book you will find proven concepts of Digital Rebirth, digital reinvention, collaborative digital practices, combinatorial technologies, digital platforms, digital ecosystems and pointers how to move from obsolete mindsets and left-over baggage to reinvented digitalization minds and processes. – It shows clearly how some major companies have digitally rebirthed themselves – or are in the process of it – to be or to become a leading player in the digital economy. – Company (and industry) illustrations are accompanied by descriptions of Digital Rebirth approaches, methodologies and practical tools. – The books content is ideal for use in company workshops and executive sessions, as well as business leadership mindset sessions, and has been validated in such activities by the authors, including boards of highly renowned companies on all continents. – At the end of the book, the unique approach of Digital Rebirth is condensed into a framework of five digital drivers, to assist in the right activities for purposeful and successful company rebirth. The concept of Digital Rebirth shows clearly that, in the light of recent developments like Internet of Things, Artificial Intelligence, Industry 4.0 and Cloud-based Services, well-established traditional industry and competitive models are not any longer satisfactory to understanding and dealing with digital realities.

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Ryan Deiss Digital Marketing For Dummies


Does your digital marketing pack a punch? Written with the marketers best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Dont sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether youre looking to craft a killer campaign from scratch or just want to beef up your social media presence, youll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If youre ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

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Kim Gilmour Digital Photography for the Older and Wiser. Get Up Running with Your Camera


Helpful, easy-to-follow guide for new digital photographers over the age of 50 Digital photography is a fun and exciting hobby, but digital cameras can be overwhelming and daunting to a newcomer. If youre entering the digital photography world as an older adult—and wondering about which digital camera will meet your needs—this straightforward, helpful book is for you. Written in full colour with lots of screenshots and clear, easy-to-read type, this friendly guide assumes no previous experience in digital photography and walks you through the subject of digital photography from start to finish: selecting which type of digital camera is right for you, understanding the seemingly endless jargon, benefiting from valuable photograph tips, and much more. Provides guidance for purchasing your digital camera and deciphers the common jargon that is used in the field Walks you through all the features and functions of a digital camera Reveals top photography tips Explains how to retouch, enhance, and print your photos Demonstrates easy ways to share photos with friends and family Prepare properly, enjoy the freedom, and maybe even show the family a thing or two with this fun and practical guide!

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Elyse Eidman-Aadahl Because Digital Writing Matters. Improving Student in Online and Multimedia Environments


How to apply digital writing skills effectively in the classroom, from the prestigious National Writing Project As many teachers know, students may be adept at text messaging and communicating online but do not know how to craft a basic essay. In the classroom, students are increasingly required to create web-based or multi-media productions that also include writing. Since writing in and for the online realm often defies standard writing conventions, this book defines digital writing and examines how best to integrate new technologies into writing instruction. Shows how to integrate new technologies into classroom lessons Addresses the proliferation of writing in the digital age Offers a guide for improving students online writing skills The book is an important manual for understanding this new frontier of writing for teachers, school leaders, university faculty, and teacher educators.

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Laura Mandell Breaking the Book. Print Humanities in Digital Age


Breaking the Book is a manifesto on the cognitive consequences and emotional effects of human interactions with physical books that reveals why the traditional humanities disciplines are resistant to digital humanities. Explores the reasons why the traditional humanities disciplines are resistant to digital humanities Reveals facets of book history, offering it as an example of how different media shape our modes of thinking and feeling Gathers together the most important book history and literary criticism concerning the hundred years leading up to the early 19th-century emergence of mass print culture Predicts effects of the digital revolution on disciplinarity, expertise, and the institutional restructuring of the humanities

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Ralph Morrison Digital Circuit Boards. Mach 1 GHz


A unique, practical approach to the design of high-speed digital circuit boards The demand for ever-faster digital circuit designs is beginning to render the circuit theory used by engineers ineffective. Digital Circuit Boards presents an alternative to the circuit theory approach, emphasizing energy flow rather than just signal interconnection to explain logic circuit behavior. The book shows how treating design in terms of transmission lines will ensure that the logic will function, addressing both storage and movement of electrical energy on these lines. It covers transmission lines in all forms to illustrate how trace geometry defines where the signals can travel, then goes on to examine transmission lines as energy sources, the true nature of decoupling, types of resonances, ground bounce, cross talk, and more. Providing designers with the tools they need to lay out digital circuit boards for fast logic and to get designs working the first time around, Digital Circuit Boards: Reviews in simple terms the basic physics necessary to understand fast logic design Debunks the idea that electrical conductors carry power and signals, showing that signal travels in the spaces, not the traces, of circuit boards Explains logic circuit behavior through real-time analysis involving the fields and waves that carry signal and energy Provides new information on how ground/power planes work Outlines a software program for solving energy flow in complex networks

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